Stephen van WaertHybrid Digital Professional

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About Me

With over 10 years of experience in website and digital asset management, I specialise in optimising CMS platforms, refining SEO strategies, and streamlining digital processes. I thrive at balancing the creative and technical aspects of digital experiences—ensuring websites are engaging, functional, and aligned with business goals.

From large-scale content migrations and DAM implementations to SEO enhancements and UX improvements, I take a strategic, hands-on approach to every project. My experience spans healthcare, education, telecommunications, finance, and media, where I have successfully led website revamps, CMS transitions, and digital asset rollouts—always prioritising usability, accessibility, and performance.

I’d love to chat about digital strategy, CMS migrations, DAM optimisation, and SEO best practices. If you’re looking for someone who can bridge the gap between strategy and execution, let’s talk.

Please don’t hesitate to contact me either via email or Linkedin.

Employment History

Employment History
Jul 2025 - Sep 2025

Digital Advisor (Contract)

GPRA Audited and assessed current tools (WordPress, Mailchimp, Stripe, Xero, CRM), mapping active vs inactive features and identifying under-utilised capabilities. Developed business rules, process documentation, and delivered hands-on training to upskill staff and improve system self-sufficiency.

GPRA

Digital Product Owner (contract)

Bupa Led the discovery and planning for a $1M Digital Asset Management (DAM) platform rollout, including sourcing strategy and workflow documentation. Facilitated stakeholder workshops using Miro and Confluence to gather requirements, aligning four departments on platform goals. Identified $250K in potential cost savings by consolidating solutions as part of the vendor review process. Developed end-to-end […]

Bupa

  

Sep 2024 - Dec 2024
Sep 2023 - Apr 2024

Senior Digital Producer (Contract)

Deakin Conducted a content audit, for the Deakin Research Faculty, using Adobe Analytics and Siteimprove to uncover usability and accessibility issues. Analysed user behaviour to improve navigation flows, leading to a consolidation of key landing pages and enhanced content structure. Worked closely with research stakeholders to align content and user experience strategies with institutional goals. […]

Deakin

   

Senior Digital Producer (contract)

MYOB Managed the migration of support content from Confluence to Contentful, delivering clear specifications and stakeholder alignment across multiple teams. Designed scalable content models in Contentful and provided end-user training for smooth adoption. Coordinated the vendor-led implementation of Sesimi (DAM) with a $200K budget, delivering taxonomy, roles, and permissions setup—launched on time with improved creative […]

MYOB

  

May 2023 - Sep 2023
Mar 2020 - Apr 2023

Senior Digital Producer

Belong Reduced content model complexity in Contentful by 40%, improving publishing speed and system stability. Led the migration of support articles from Salesforce to Contentful to centralise knowledge management. Improved Belong’s Google review score from 1.6 to over 3 through a targeted UX adjustment informed by Hotjar. Responsible for CMS operations from a content production […]

Belong

Digital Project Manager (Contract)

Cricket Australia Facilitated Community Cricket planning ceremonies across multiple departments using Confluence, to define seasonal readiness for the upcoming cricket calendar, successfully reducing the planning backlog from 150 to 25 core items.

Cricket Australia

  • Facilitated Community Cricket planning ceremonies across multiple departments using Confluence, to define seasonal readiness for the upcoming cricket calendar, successfully reducing the planning backlog from 150 to 25 core items.

Dec 2019 - Feb 2020
Apr 2019 - Jul 2019

Digital Project Manager (contract)

RACV Led the rollout of a new Digital Asset Management System (Sesimi) using Microsoft Office for stakeholder communications and delivery tracking, to centralise and control digital asset usage across departments, launching the project on time and within a $100–$200K budget.

RACV

  • Led the rollout of a new Digital Asset Management System (Sesimi) using Microsoft Office for stakeholder communications and delivery tracking, to centralise and control digital asset usage across departments, launching the project on time and within a $100–$200K budget.

Senior Digital Producer

Momentum Energy (Melbourne) Support internal & external Technology and Applications providers with major project development  Setup and manage the ongoing digital performance tracking, analysis and reporting across Momentum Digital including across a range of metrics and KPIs (e.g. Google Analytics) Providing weekly My Account usage reports via running SQL’s on various database(s) Managing content and […]

Momentum Energy (Melbourne)

  • Support internal & external Technology and Applications providers with major project development
  •  Setup and manage the ongoing digital performance tracking, analysis and reporting across Momentum Digital including across a range of metrics and KPIs (e.g. Google Analytics)
  • Providing weekly My Account usage reports via running SQL's on various database(s)
  • Managing content and design changes via the CMS (including HTML, JS and css)
  • Facilitate creation of user stories by refining the requirements with the different stakeholders (e.g. enhancements and bug fixes)
  • Manage full UAT and regression testing after and before every major deployment

Jul 2018 - Mar 2019
Jan 2016 - Jul 2018

Senior Digital Producer/ Product Owner

Newscorp (Melbourne) Producing and managing feature digital content and sales products across Herald Sun, Geelong Advertiser, Leader & Weekly Times. Maintaining and building (via WordPress VIP) various pages and editorial elements across the network. Working collaboratively with Marketing and Sales to generate integrated sales solutions for our clients (e.g. Windsor Smith, Flemington Racecourse, etc) Participating/managing […]

Newscorp (Melbourne)

  • Producing and managing feature digital content and sales products across Herald Sun, Geelong Advertiser, Leader & Weekly Times.
  • Maintaining and building (via Wordpress VIP) various pages and editorial elements across the network.
  • Working collaboratively with Marketing and Sales to generate integrated sales solutions for our clients (e.g. Windsor Smith, Flemington Racecourse, etc)
  • Participating/managing grooming & planning sessions within an Agile environment Producing and managing the launch of kidsnews.com.au
    

Product Owner (Maternity Leave Contract)

NewsCorp Manage and lead the integrated sales team (Agile) of Digital Producers, UX, UI, developers and testers Provide direction and technically feasible solutions to ensure maintainable and reusable deliverables. Managing grooming and team meetings to ensure projects are delivered on time and budget Work with internal stakeholders (editorial, Sales and Marketing) to support overall commercial […]

NewsCorp

  • Manage and lead the integrated sales team (Agile) of Digital Producers, UX, UI, developers and testers
  • Provide direction and technically feasible solutions to ensure maintainable and reusable deliverables.
  • Managing grooming and team meetings to ensure projects are delivered on time and budget
  • Work with internal stakeholders (editorial, Sales and Marketing) to support overall commercial and editorial strategies.
  • Manage and maintain all Integrated Sales assets across Herald Sun, Weekly Times, Geelong Advertiser and Leader
    

Jul 2016 - Mar 2017
Volunteer Experience
Mar 2012 – May 2013

Marketing Assistant/ Graphic Designer (Pro-bono)

Aussie Hands We are committed to supporting children and adults who have been born with a hand difference or have an acquired hand injury. Design and produce all their marketing collateral Support their online presence

Aussie Hands

We are committed to supporting children and adults who have been born with a hand difference or have an acquired hand injury.

  • Design and produce all their marketing collateral
  • Support their online presence

    • End

    Portfolio

    Educational Background


    Degrees

    Diploma Visual Arts & Design – ACU (Melbourne)
    Master of Marketing – University of Groningen (The Netherlands)
    Master thesis topic: “Strategic advantages for fast moving consumer goods of reusing former advertising campaigns.”

    Certifications

    Jul 2025AI Product Manager (RMIT)
    Dec 2024Product Management (ICP-PDM) (PM-Partners)
    Nov 2023Matrix 5 fundamentals (MATR101)
    Feb 2022Introduction to Web Accessibility (Edx)
    Nov 2021Technical SEO (Moz)
    Oct 2020Certified SAFe 5 Practitioner (Scaled Agile)
    Mar 2017Certified Scrum Product Owner (Scrum Alliance)

    Additional Skills


    Technical Skills

    Adobe AnalyticsBeginner
    Adobe Acrobat ReaderIntermediate
    Adobe After EffectsBeginner
    Adobe IllustratorIntermediate
    Adobe IndesignIntermediate
    Adobe PhotoshopIntermediate
    Aprimo (DAM)Beginner
    BigCommerce (CMS)Intermediate
    BrightcoveBeginner
    Bynder (DAM)Intermediate
    ConfluenceAdvanced
    ContentfulAdvanced
    CSSIntermediate
    Episerver CMSIntermediate
    FigmaIntermediate
    Google AdwordsBeginner
    Google AnalyticsIntermediate
    Google Search ConsoleAdvanced
    HTMLIntermediate
    JIRAIntermediate
    Magento (CMS)Advanced
    MailChimpIntermediate
    Microsoft ExcelIntermediate
    Microsoft PowerpointIntermediate
    Microsoft OutlookAdvanced
    Microsoft SQLBeginner
    Microsoft WordAdvanced
    MIROIntermediate
    MondayBeginner
    Power BIBeginner
    SalesforceBeginner
    Sesimi (DAM)Advanced
    Sharepoint (CMS)Beginner
    Sitefinity (CMS)Advanced
    Sitecore (CMS)Beginner
    TrelloIntermediate
    WordPress VIP (CMS)Advanced
    WordPress (development)Intermediate

    Language Skills

    DutchNative/ Fluent
    EnglishNative/ Fluent
    FrenchBasic Knowledge
    GermanBasic Knowledge
    MandarinBasic Knowledge


    Contact

    /Get in touch with me