- Reduced content model complexity in Contentful by 40%, improving publishing speed and system stability.
- Led the migration of support articles from Salesforce to Contentful to centralise knowledge management.
- Improved Belong’s Google review score from 1.6 to over 3 through a targeted UX adjustment informed by Hotjar.
- Responsible for CMS operations from a content production perspective, liaising with product, design, and tech teams.
